Azerbaijan showcased its business tourism opportunities at the Kingdom Business & Luxury Travel Congress” (KBLT) in Riyadh, the capital city of the Kingdom of Saudi Arabia.
The Azerbaijan Tourism Board (ATB) represented the country at the congress, where the leading corporate and luxury hotel experts and agencies of Saudi Arabia were informed about Azerbaijan's business tourism opportunities, luxury hotels and the regional business events.
The event brought together more than 200 delegates representing 140 companies from 35 countries.
The event is designed to connect top-tier global travel suppliers—such as luxury hotels, destinations, airlines, cruise lines, and DMCs—with over 100 pre-qualified Saudi buyers from the MICE, corporate, and high-end luxury travel sectors.
Attendees include decision-makers from Saudi Arabia’s most influential travel and business sectors, along with a curated group of international partners and travel innovators. Unlike large-scale trade shows, KBLT Congress emphasizes personalized, results-driven matchmaking and delivers valuable market insights into the rapidly evolving Saudi outbound travel landscape—covering trends like wellness, multi-generational, halal, and influencer-led travel. This makes it a powerful gateway for brands seeking to expand into the Kingdom’s dynamic, fast-growing tourism economy.
