The Azerbaijan Tourism Board (ATB), together with partners showcased the country's tourism potential at the 19th Ho Chi Minh City International Travel Expo - ITE HCMC 2025, held on September from 4-6 at the Saigon Exhibition and Convention Center (SECC), Vietnam.

The Azerbaijani national stand, “Experience Azerbaijan”, featured detailed information about the country and its tourism potential.

As part of his visit to Vietnam, Florian Sengstschmid, CEO of the ATB, is set to highlight Azerbaijan`s tourism and travel opportunities at the Ha Noi College of Commerce and Tourism on September 8.

With 18 successful editions, ITE HCMC has cemented its reputation as a premier annual event, fostering tourism and trade connections between Vietnam and the world.

ITE HCMC 2025 attracted over 520 exhibiting companies and 240 high-level buyers from over 30 countries and territories, together with more than 28,000 visitors, all gathering in one place, over the three days.